Archive · 29 Dec 2025
Indian Couple Launches Earthbaby for Transparent Baby Care
Divya and Jiten Grover started Earthbaby because they wanted to create safe and honest baby care products.
They noticed that many products labeled as 'natural' actually contained synthetic chemicals.
Earthbaby is different because it tells parents exactly what is in each product.
They use natural ingredients like olive oil and coconut oil, and they avoid harmful chemicals.
Their products are gentle on baby's skin and come in eco-friendly packaging.
Earthbaby has grown and is now trusted by many parents in India and beyond.
Earthbaby was founded by Divya and Jiten Grover in 2016, officially registered in 2021, to provide transparent and safe baby care products.
The brand is known for its 100% ingredient transparency, disclosing the percentage of natural origin for each ingredient.
Earthbaby products are free from artificial fragrances, parabens, silicones, talc, and petroleum derivatives, and use COSMOS-approved actives and safe preservatives.
The brand has seen consistent year-on-year growth and is available on various online and offline platforms in India and internationally.
Earthbaby is expanding its product range and plans to launch a mineral sunscreen for babies and a kids' hair conditioner soon.
- Who
- Divya and Jiten Grover
- What
- Launched Earthbaby, a baby care brand with 100% ingredient transparency
- When
- Founded in 2016, officially registered in 2021
- Where
- Bengaluru, India
- Why
- To provide safe and honest baby care products after discovering misleading 'natural' claims in the market
- Founders
- Divya and Jiten Grover
- Founded
- 2016 (officially registered in 2021)
- Headquarters
- Bengaluru, India
- Key Differentiator
- 100% ingredient transparency
- Product Range
- Baby and mom skincare products
- Price Range
- Rs 250 to Rs 1,299
- Certifications
- COSMOS certification (2022)
- Funding
- Startup India Seed Fund and angel investors (2023)