Archive · 11 Nov 2025
China's Singles' Day Sale Period Longest Ever, Sales Hit $202 Billion
Imagine a special day just for single people to buy themselves gifts, which started long ago in China.
Now, it's become the biggest online shopping party in the entire world, called Singles' Day!
Companies like Alibaba and JD.com turn this day into a super long sale that lasts for weeks.
This year, the sales are happening for even longer than ever before.
People buy lots of things, like new phones and home appliances, because there are huge discounts.
Even though it started as a special day for single people, now everyone shops a lot during this big sale event.
Last year, people spent a huge amount of money, more than they did during the big sales in the United States.
This year, companies are also focusing on delivering things very quickly, sometimes in just one hour!
Singles' Day, originating in 1993 as "Bachelor's Day," is now China's biggest online shopping festival, also known as "Double 11."
This year's Singles' Day sale period is the longest ever, running from October 9 through November 11.
Last year, total sales reached 1.44 trillion yuan ($202 billion), significantly more than U.S. Cyber Week sales.
Major e-commerce players like Alibaba, JD.com, and Pinduoduo participate, offering deep discounts and subsidies.
Popular products include home appliances, with a focus this year on instant retail (one-hour delivery) and new mobile phone releases.
- Who
- China's e-commerce platforms (Alibaba, JD.com, Pinduoduo), global brands (Nike, Estee Lauder, P&G), and consumers.
- What
- The world's biggest online shopping event, Singles' Day, which has evolved from a celebration of being single into a prolonged sales festival offering deep discounts and promotions. This year's sale period is the longest on record.
- When
- Annually on November 11, with the current sales period running from October 9 to November 11.
- Where
- China
- Why
- Originally to celebrate single people, now primarily a major commercial event driven by e-commerce platforms offering significant discounts and subsidies to boost sales amidst a sluggish overall consumption environment.
Sales Growth Expectations
Concerns Over Consumer Spending
Overall Sales Performance
Sales Growth Expectations
Major e-commerce platforms are offering subsidies and coupons, and the extended sale period is expected to drive sales, with some brands seeing significant early success (e.g., iPhone sales on Tmall).
Concerns Over Consumer Spending
Growth has been harder to come by, with Nomura analysts forecasting a 20% decline in home appliance sales and overall consumption remaining sluggish due to macroeconomic challenges and a property crisis.
Product Category Focus
Sales Growth Expectations
Instant retail (one-hour delivery) is a major focus this year, with significant investment from platforms like Alibaba and JD.com to attract shoppers to rapid-delivery channels.
Concerns Over Consumer Spending
Home appliance sales, which previously benefited from subsidies, are expected to decline this year compared to last year.
- Event Name
- Singles' Day (also known as "Double 11")
- Origin
- Nanjing University, China, 1993, originally "Bachelor's Day"
- Current Sale Period
- October 9 - November 11 (longest ever)
- Total Sales (Last Year)
- 1.44 trillion yuan ($202 billion)
- Last Year's Sales Growth Rate
- 27%
- Major E-commerce Platforms
- Alibaba (Tmall, Taobao), JD.com, Pinduoduo
- Key Focus This Year
- Instant retail (one-hour delivery), recent mobile phone releases
