Archive · 24 Dec 2025
Aryan Khan Launches Luxury Eyewear Line
Aryan Khan, the son of famous actor Shah Rukh Khan, has launched a new line of luxury sunglasses called D’YAVOL X. These sunglasses are made in Japan and cost between Rs 28,000 and Rs 42,000.
Aryan and his partners started working on this project three years ago.
They wanted to create something special because they love sunglasses and think they can change how you look.
The sunglasses are inspired by Shah Rukh Khan's travels and are made with high-quality materials.
People on the internet have different opinions about the high price, but the brand is excited about building a bigger world around D’YAVOL X, including clothes, drinks, and events.
Aryan Khan launched D’YAVOL X eyewear collection on November 30, 2023.
The eyewear is priced between Rs 28,000 and Rs 42,000 and is manufactured in Japan.
The collection is inspired by Shah Rukh Khan's journeys and is made with precision-milled titanium and polished acetate.
Aryan Khan and his partners started working on the eyewear line three years ago.
The brand aims to build a lifestyle ecosystem beyond just eyewear, including spirits, streetwear, and events.
- Who
- Aryan Khan, Leti Blagoeva, Bunty Singh, Shah Rukh Khan
- What
- Launch of D’YAVOL X eyewear collection
- When
- November 30, 2023
- Where
- Global (manufactured in Japan)
- Why
- To expand the brand's portfolio and offer luxury eyewear
- Brand
- D’YAVOL X
- Founders
- Aryan Khan, Leti Blagoeva, Bunty Singh
- Launch Date
- November 30, 2023
- Price Range
- Rs 28,000 - Rs 42,000
- Manufacturing Location
- Japan
- Materials
- Precision-milled titanium, polished acetate
- Inspiration
- Shah Rukh Khan's journeys
- Collection Categories
- Layered, Layered 2, Now/Then, Grand Tour, Switch, Shift