Archive · 19 Nov 2025
Coca-Cola India & ICC Champion Sustainability in Visakhapatnam with 'Maidaan Saaf' at ICC Women's World Cup 2025
Coca-Cola India and the International Cricket Council (ICC) worked together to make the ICC Women's World Cup 2025 in Visakhapatnam more eco-friendly.
They turned recycled plastic bottles into big flags and used volunteers to help fans recycle their waste.
This way, they turned the excitement of the tournament into a chance to care for the environment.
Coca-Cola India and ICC collaborated for 'Maidaan Saaf' initiative in Visakhapatnam
Initiative showcased circularity in high-footfall sporting environments
Giant national and unity flags made from recycled PET bottles were created
On-ground volunteers, safai saathis, and waste-segregation systems were deployed
Goal was to transform fan engagement into meaningful climate action
- Who
- Coca-Cola India and ICC
- What
- Launched the 'Maidaan Saaf' initiative at ICC Women's World Cup 2025
- When
- During the ICC Women's World Cup 2025
- Where
- Visakhapatnam
- Why
- To demonstrate responsible waste management and circularity in high-footfall events
Pro-Maidaan Saaf
Critics
Environmental Impact
Pro-Maidaan Saaf
Maidaan Saaf promotes recycling and reduces waste
Critics
Critics argue the initiative's impact is limited and more could be done
- Initiative
- Maidaan Saaf
- Organizations involved
- Coca-Cola India, ICC, Ek Saath Foundation, Greenmyna, Econscious, Go Rewise
- Number of PET bottles used for one national flag
- 11,000
- Number of PET bottles used for one ICC unity flag
- 2,000
- Total national flags created
- 8
- Total ICC unity flags created
- 5