Archive · 30 Nov 2025
Black Friday Sees Strong Online Sales
Black Friday is a big shopping day after Thanksgiving.
This year, many people chose to shop online instead of going to stores because it was cold and they were worried about spending too much money.
Online sales were very high, reaching $8.6 billion on Black Friday.
Experts think Cyber Monday will also be a big day for online shopping.
People are being careful with their money because of things like high prices and job worries, but they still want to buy gifts for the holidays.
US shoppers spent $8.6 billion online on Black Friday, a 9.4% increase from last year.
Consumers are opting for online shopping due to economic concerns like inflation and job market uncertainty.
Adobe Analytics expects Black Friday online sales to reach between $11.7 billion and $11.9 billion.
Cyber Monday is projected to be the biggest online shopping day with $14.2 billion in spending.
Discounts are expected to remain elevated, driving more online sales over the weekend.
- Who
- US shoppers, Adobe Analytics
- What
- Black Friday online sales and shopping trends
- When
- Black Friday (day after Thanksgiving)
- Where
- United States
- Why
- Holiday shopping season kickoff, economic concerns leading to more online shopping
- Spending Growth
- 9.4% (Black Friday), 6.3% (Cyber Monday)
- Consumer Behavior
- More online shopping due to economic concerns
- Economic Concerns
- Inflation, trade policy uncertainty, soft labor market
Sources
Shoppers Hit Black Friday Sales With Celebratory Mood Despite Economic Strain
Americans are ditching queues for digital carts— and it just pushed Black Friday online sales to $8.6 billion
Black Friday Sees $8.6 Billion Online Sales As Shoppers Avoid Braving Cold
US Black Friday online sales hit $8.6 billion: Adobe Analytics
Black Friday Sales Rise, Signaling US Consumers’ Resilience
AI helps drive record $11.8 billion in Black Friday online spending
