Archive · 15 Dec 2025
Nothing Before Coffee targets 150 outlets by FY26
Nothing Before Coffee (NBC) is a coffee shop that started in 2017.
They have more than 100 stores in many cities across India.
They want to open 150 stores by the end of the next financial year (FY26).
This year, they grew a lot, with 52% more stores and 70% more money.
They are focusing on smaller cities where there aren't many coffee shops.
They make special drinks like Shrappe and Matcha, which are popular with young people.
They got some money ($2.3 million) earlier this year to help them open more stores and improve their technology.
They think young people in smaller cities like their coffee and prices, so they want to open more stores there.
Nothing Before Coffee (NBC) aims to expand to 150 outlets across India by FY26, up from over 100 outlets currently.
The company has seen a 52% increase in outlets and a 70% increase in revenue in 2025, with a focus on Tier-II and Tier-III cities.
NBC offers trend-driven products like Shrappe, Strawberry Chocolate, and Matcha at accessible prices, targeting Gen-Z consumers.
The company raised $2.3 million in April 2025 to fuel expansion, strengthen supply chains, and upgrade technology.
NBC plans to expand its presence to Punjab, Gujarat, and Uttar Pradesh, citing strategic advantages in these markets.
- Who
- Nothing Before Coffee (NBC), a coffee start-up
- What
- Expansion to 150 outlets by FY26
- When
- Target date is FY26, with significant growth in 2025
- Where
- Across India, focusing on Tier-II and Tier-III cities, with expansion into Punjab, Gujarat, and Uttar Pradesh
- Why
- To capitalize on the growing coffee culture and underserved markets in smaller cities, with a focus on Gen-Z consumers
- Current Outlets
- 100+ across 39 cities in 11 states
- Target Outlets
- 150 by FY26
- Year Founded
- 2017
- Revenue Growth
- 70% in 2025
- Funding
- $2.3 million in April 2025
- Expansion Focus
- Tier-II and Tier-III cities
- New Markets
- Punjab, Gujarat, Uttar Pradesh
- Key Products
- Shrappe, Strawberry Chocolate, Matcha