Archive · 14 Jan 2026
Americans Drinking Less Alcohol Than Ever
More Americans are drinking less alcohol or quitting altogether.
A recent survey shows that only 54% of adults drink now, down from 67% in 2022.
This trend is seen across all age groups, but especially among younger people.
Experts believe this is because people are more aware of the health risks of alcohol, and many want to cut back after drinking more during the pandemic.
The alcohol industry is struggling because of this, with many companies losing money.
However, they are trying to adapt by making more alcohol-free drinks.
It's unclear if this trend will continue or if people will start drinking more again in the future.
Only 54% of American adults now drink alcohol, the lowest since 1939.
Alcohol consumption per person dropped by 3% in 2024, the biggest drop since Prohibition.
Health concerns and post-pandemic lifestyle changes are major reasons for the decline.
The alcohol industry is struggling, with significant losses and closures.
Companies are adapting by investing in alcohol-free beverages and functional drinks.
- Who
- American adults, particularly Gen Z
- What
- Decrease in alcohol consumption and increase in teetotalism
- When
- Since 2022, with significant drops in 2024 and 2025
- Where
- United States
- Why
- Health concerns, post-pandemic lifestyle changes, economic worries, and social factors among younger generations
- Current Drinking Rate
- 54% of American adults
- Previous Drinking Rate (2022)
- 67%
- Gen Z Drinking Rate (18-34 years)
- 50%
- Alcohol Consumption Drop (2024)
- 3%
- Heavy Drinking Rate (2022)
- 6.3%
- New Year's Resolution (2026)
- 40% to drink less
- Alcohol-Free Beverage Sales (2025)
- $1 billion
- NA Beer Sales Increase (2023-2024)
- 22%