Archive · 9 Aug 2025
Maharashtra Launches Grain-Based Liquor to Boost Revenue
Maharashtra is launching a new liquor type called MML, made from grains.
This aims to help local businesses and boost state revenue.
MML will be sold at a specific price point to bridge the gap between cheap and expensive liquor.
To produce MML, businesses need to be based in Maharashtra.
This isn't the first time the state has tried to promote grain-based alcohol, with a previous attempt facing challenges.
Maharashtra government introduces Maharashtra Made Liquor (MML) policy.
MML aims to support grain-based liquor producers in the state.
The policy includes reviving underutilized potable liquor licensee (PLL) units.
MML will be priced at Rs 148 for 180 ml with 42.8% alcohol content.
This is not the first attempt to promote grain-based liquor in the state.
- Who
- The Maharashtra government, grain-based liquor producers, and PLL licensees.
- What
- The Maharashtra government is introducing Maharashtra Made Liquor (MML) and reviving liquor units.
- When
- The order was issued recently, with the proposal being cleared on June 10.
- Where
- Maharashtra, India.
- Why
- To boost revenue and support grain-based liquor production.
Proponents
Critics
Economic Impact
Proponents
Boost for local producers and state revenue.
Critics
Potential for unfair market advantage.
Industry Competition
Proponents
Revitalization of dormant distilleries.
Critics
May be repeating past issues.
- Liquor Type
- Maharashtra Made Liquor (MML)
- Target Producers
- Grain-based distilleries and PLL units
- Estimated Price (180ml)
- Rs 148
- Alcohol Content
- 42.8%
- Revenue Expectation
- ₹3,000 crore
- Headquarters Requirement
- Maharashtra
