Archive · 21 Aug 2026
FSSAI Warns Food Influencers Over Rising Advertising Violations
India’s food-safety regulator warned food influencers to check advertisements before promoting products.
This is because many ads are breaking advertising rules or need changes.
The share of such ads rose from 93% to 98% between 2021–2022 and 2025–2026.
The Advertising Standards Council of India handled 37,532 violation cases during that period.
Influencer-related problems made up 21.12% of the cases.
Illegal betting, personal care and consumer durable promotions had many influencer violations.
Famous influencers often forgot to clearly disclose that posts were advertisements.
These disclosure problems appeared in fashion, telecom and personal care promotions.
Meta was the digital platform associated with the most ads violating the rules.
The Food Safety and Standards Authority of India cautioned food influencers to vet endorsements carefully.
Advertising violations that were non-compliant or required modifications rose from 93% in 2021–2022 to 98% in 2025–2026.
The Advertising Standards Council of India processed 37,532 advertising-violation cases during the period.
Influencer violations accounted for 21.12% of those cases, with illegal betting, personal care and consumer durables leading the categories.
High-profile influencers often missed mandatory disclosures, while Meta led digital platforms for ads violating norms.
- Who
- The Food Safety and Standards Authority of India, the Advertising Standards Council of India and food influencers.
- What
- FSSAI cautioned food influencers to carefully vet endorsements amid rising advertising-violation cases.
- When
- The cited comparison covers 2021–2022 through 2025–2026.
- Where
- India.
- Why
- Advertising cases involving non-compliant ads, influencer violations and missing mandatory disclosures have increased.
- Regulator
- Food Safety and Standards Authority of India (FSSAI)
- Advertising watchdog
- Advertising Standards Council of India (ASCI)
- Violation cases
- 37,532 cases processed during the cited period
- Influencer share
- Influencer violations represented 21.12% of cases
- Violation rate
- Non-compliant or modified ads rose from 93% in 2021–2022 to 98% in 2025–2026
- Leading influencer categories
- Illegal betting, personal care and consumer durables
- Platform identified
- Meta led digital platforms for ads violating norms