Archive · 31 Jul 2026
Trump Administration Prioritizes India in New Public Diplomacy Plan
The U.S. wants to talk to people in other countries in new ways.
A woman named Sarah Rogers will run a U.S. media group that talks to people in Asia, especially India and Japan.
She wants to use short videos and podcasts instead of just radio.
The U.S. also wants to help people in places where it’s hard to get news, like Iran and Cuba.
The plan is to make sure the U.S. can see how many people are listening and to keep the media group strong.
US Agency for Global Media will focus on Asia, especially India and Japan.
Sarah Rogers plans to use short‑form video, podcasts, and diaspora group chats.
The agency targets countries with restricted independent information: Asia, Middle East, Iran, Afghanistan, Cuba.
Rogers aims to stabilize, modernize, and restore research capacity to measure reach.
The strategy is part of U.S. efforts to counter China’s information campaigns.
- Who
- Sarah Rogers, nominee to lead the US Agency for Global Media
- What
- A new public diplomacy strategy emphasizing Asia, especially India and Japan
- When
- During the Trump administration
- Where
- United States and Asian countries such as India and Japan
- Why
- To counter China’s information campaigns and modernize U.S. outreach
- Agency
- US Agency for Global Media
- Focus Regions
- Asia (India, Japan)
- Modern Media
- Short‑form video, podcasts, diaspora group chats
- Strategic Priorities
- Countries with restricted independent information: Asia, Middle East, Iran, Afghanistan, Cuba
- Goal
- Measure reach and viewership, modernize operations