Archive · 7 Aug 2026
PM Modi urges Gen Z to share handloom GRWM videos
In India, there is a special day called National Handloom Day on August 7 every year.
It remembers a day long ago in 1905 when Indians started a big movement for their country's freedom.
That day, people began using things made in India, especially cloth woven by hand.
India's leader, Prime Minister Narendra Modi, asked everyone to celebrate this special day.
He wants people, especially young people, to wear clothes made by handloom weavers.
He also wants them to make fun videos of themselves getting ready in these clothes.
These videos can be shared online with the special tag #NationalHandloomDay.
By buying handloom clothes, people help families who earn their money by weaving.
That makes those families stronger and helps India become more self-reliant.
Prime Minister Narendra Modi appealed to people, especially the youth, to buy handloom products and share videos about them on social media for National Handloom Day on August 7.
Modi encouraged citizens to make 'Get Ready With Me' (GRWM) videos featuring their favourite handloom outfits and use the hashtag #NationalHandloomDay.
August 7 commemorates the launch of the Swadeshi Movement in 1905, which promoted indigenous goods and self-reliance during India's freedom struggle.
The Prime Minister compared the occasion to Friendship Day and urged people to celebrate National Handloom Day with similar enthusiasm and zeal.
Modi said supporting handloom helps weaver families and small traders and strengthens India's economy, self-reliance and the 'Vocal for Local' movement.
- Who
- Prime Minister Narendra Modi and the people of India, especially the youth.
- What
- An appeal to celebrate National Handloom Day by buying handloom products and sharing 'Get Ready With Me' (GRWM) videos on social media.
- When
- Ahead of and on August 7, National Handloom Day.
- Where
- India, with the appeal made via the Prime Minister's Instagram and X (Twitter) accounts.
- Why
- To promote India's handloom diversity, commemorate the Swadeshi Movement of 1905, and support weaver families, small traders and the economy.
- Event
- National Handloom Day
- Date
- August 7
- Historical significance
- Commemorates the launch of the Swadeshi Movement on August 7, 1905
- Campaign format
- "Get Ready With Me" (GRWM) videos
- Hashtag
- #NationalHandloomDay
- Observed by the Centre since
- 2015
- Platforms used by PM Modi
- Instagram and X (Twitter)
Sources
Buy handloom products, share their videos: PM Modi to people
PM Modi urges people to celebrate National Handloom Day, encourages people to make GRWM videos
PM Modi's 'Get Ready With Me' Call to Gen Z on National Handloom Day: Wear Handloom, Share Your Style, Support India's Weavers