Archive · 21 Jun 2025
Swiggy Enters Concierge Segment With 'Crew' App
Swiggy, known for delivering food, is starting a new service called Crew.
This app is like a personal assistant for people who want help with travel plans, gifts, and other tasks.
It's currently in a testing phase and available on phones.
This is not the first time Swiggy has tried to offer services beyond food, it had a similar service called Rare Life before.
Swiggy launched Crew, a new app for concierge services.
Crew targets premium consumers in India.
The app is in beta and available on the Apple App Store and Google Play Store.
Services include travel planning and curated gift sourcing.
Crew is Swiggy's second attempt to cater to affluent users, after Rare Life.
- Who
- Swiggy (Bundl Technologies Pvt Ltd) launched the app and it's targeted at premium consumers.
- What
- Swiggy launched a concierge service called Crew.
- When
- Launched in beta, with an update on June 21, 2025.
- Where
- Available on Apple App Store and Google Play Store.
- Why
- To diversify beyond food delivery and strengthen long-term growth.
Swiggy's Strategy
Business Goals
Business Development
Swiggy's Strategy
Expanding into high-margin categories.
Business Goals
Focus on non-food segments.
- App Name
- Crew
- Service Type
- Concierge
- Parent Company
- Bundl Technologies Pvt Ltd
- Target Audience
- Premium consumers
- Availability
- Apple App Store and Google Play Store
- Current Stage
- Beta
- Previous Service
- Rare Life
