Archive · 19 Sep 2025
Oyo Launches 'CheckIn' Hotels, Targeting Mid-Premium Segment
PRISM, the company behind OYO, has launched a new hotel brand called CheckIn.
It is designed for travelers seeking accommodations above budget hotels, but below luxury options.
CheckIn will include OYO's existing brands such as Townhouse and Sunday Hotels.
The brand promises features like trained staff, breakfast, clean rooms, amenity kits, and in-room entertainment.
Ritesh Agarwal, founder of Prism, aims to set a new standard for premium experiences.
PRISM launched CheckIn, a new hotel brand.
The brand offers over 1,300 hotels across India.
CheckIn brings together existing OYO brands.
The brand targets the mid-premium travel segment.
Guests can expect trained staff, breakfast, and other amenities.
- Who
- PRISM
- What
- Launched CheckIn hotel brand
- When
- Announced on Friday
- Where
- India
- Why
- To cater to the mid-premium travel segment
The Middle Class
The Premium Segment
Targeting New Hotels
The Middle Class
Focus on mid-premium range
The Premium Segment
Focus on high end options
- Company
- PRISM (OYO's parent)
- Brand Name
- CheckIn
- Target Segment
- Mid-Premium Travelers
- Founder & CEO
- Ritesh Agarwal
- Hotel Count
- 1,300+
- Featured Brands
- Townhouse, Clubhouse, Sunday, Belville, Palette
