Archive · 21 Jan 2026
Doug Bowser Joins Hasbro Board After Nintendo Exit
Doug Bowser, who used to be the president of Nintendo of America, has joined the board of directors at Hasbro.
This happened just after he retired from Nintendo.
Hasbro is a company that makes toys and games, and they want to make more video games.
Doug Bowser helped Nintendo a lot, like making a movie about Mario and creating new Nintendo parks.
Now, he will help Hasbro make their own video games.
Doug Bowser joins Hasbro's board of directors after retiring from Nintendo of America.
Hasbro plans to develop its first original video game this year.
Bowser previously led Nintendo through major expansions, including the Super Mario Bros. Movie and Switch 2 launch.
Hasbro has been licensing popular franchises for digital titles.
Devon Pritchard is now leading Nintendo.
- Who
- Doug Bowser, former president of Nintendo of America
- What
- Joined Hasbro's board of directors
- When
- After retiring from Nintendo, recently
- Where
- Hasbro
- Why
- To strengthen Hasbro's presence in video games
- Person
- Doug Bowser
- Previous Role
- President of Nintendo of America
- New Role
- Hasbro Board of Directors
- Hasbro's Plans
- Develop first original video game
- Nintendo Achievements
- Super Mario Bros. Movie, Switch 2, Super Nintendo World
- Current Nintendo Leadership
- Devon Pritchard