Archive · 23 Aug 2026
Apple Revamps Stores Ahead of New Home Product Launches
Apple is getting ready to release several new products for the home.
These may include a new Apple TV, a new HomePod mini, and a home hub with a screen.
To show these products to customers, Apple plans to change parts of its stores.
The new hub could help people control devices in their homes.
Apple is also changing some of its teams and reducing costs.
The company has ended its Vision Pro gaming team.
Some jobs in Siri and software engineering are also being cut.
Jennifer Bailey, who led Apple Pay and Wallet, is leaving Apple.
Apple is still planning a special 20th-anniversary iPhone for 2027 and camera-equipped AirPods.
Apple is preparing new home products, including an upgraded Apple TV and HomePod mini.
Retail stores will be rearranged and fitted with accessory bays to showcase the devices.
A new home hub with a display is expected to introduce a new form factor and interface.
Apple has eliminated its Vision Pro gaming team and reduced some immersive-video operations.
The company is also cutting jobs in Siri and software engineering while Jennifer Bailey prepares to leave.
- Who
- Apple, with changes involving its retail, Vision Pro, Siri, and software teams; Jennifer Bailey is also set to leave.
- What
- Apple is revamping its retail stores ahead of new home-product launches while reshuffling teams and cutting jobs.
- When
- The new store changes are planned for this fall; the home products are described as launching this year, while the 20th-anniversary iPhone remains planned for 2027.
- Where
- Apple retail stores; the company is based in Cupertino, California.
- Why
- The changes are intended to make room for and demonstrate new home devices, while Apple is also reducing costs amid silicon supply pressures.
- Planned home products
- An upgraded Apple TV, a new HomePod mini, and a home hub with a display.
- Retail changes
- Apple plans to rearrange store sections and add accessory bays.
- Home hub
- The device is expected to have a new form factor, system, and interface.
- Vision Pro changes
- Apple eliminated its Vision Pro gaming team and scaled back its immersive-video group.
- Job reductions
- Jobs are being reduced within the Siri team and parts of software engineering.
- Executive departure
- Jennifer Bailey, who led Apple Pay and Wallet, is set to leave Apple.
- Long-term products
- A glass-centric 20th-anniversary iPhone is still planned for 2027, along with camera-equipped AirPods.