Archive · 14 Jun 2025
Bidso Signs Licensing Deals with Hasbro, Hello Kitty, and More
A company called Bidso, which makes toys for other businesses, has made deals to use the names of popular brands like Hello Kitty, Transformers, and Chhota Bheem.
This means Bidso can make and sell toys using these brands.
They plan to make these toys in India and sell them in stores and online, like on Flipkart.
Bidso also got new money from investors to help them grow.
This is part of a plan to make good quality toys in India.
Bidso, a B2B toy manufacturer, announced multi-year licensing partnerships.
Partnerships include Hasbro IPs (Transformers, G.I. Joe, My Little Pony), Hello Kitty, and Chhota Bheem.
Bidso will manufacture high-quality, locally made toys for the Indian market.
Hello Kitty scooters have been prototyped and will launch on Flipkart.
Bidso secured funding in a Pre-series A round.
- Who
- Bidso, along with brands like Hasbro and Hello Kitty.
- What
- Bidso announced licensing partnerships to manufacture toys.
- When
- The announcement was made on June 14th.
- Where
- In India.
- Why
- To meet demand and establish India as a global toy manufacturing hub.
- Company
- Bidso
- Partnerships
- Hasbro, Hello Kitty, Chhota Bheem & Friends
- Focus
- Locally made toys for the Indian market
- Sales Platforms
- E-commerce and physical retail stores
- Funding Round
- Pre-series A
- Lead Investor
- Eternal Capital