Archive · 4 Jul 2025
India's I&B Ministry Proposes Changes to TV Ratings
The Indian government is updating the rules for how TV shows are rated.
They want to allow more companies to measure how many people are watching TV, instead of just one company.
The old rules were stopping new companies from entering the market and didn't measure all the ways people watch TV, like on their phones or smart TVs.
The government hopes these changes will make the ratings more accurate and reflect how people watch TV today.
They are asking the public for feedback on the new rules.
I&B Ministry proposes changes to TV rating policy to allow more agencies.
Amendments aim to modernize TV audience measurement.
Restrictive clauses, acting as entry barriers, are being removed.
Proposed changes seek to enable fair competition in the sector.
Feedback is invited from stakeholders and the public within 30 days.
- Who
- Ministry of Information and Broadcasting
- What
- Proposed amendments to the Policy Guidelines for Television Rating Agencies.
- When
- July 2, 2025 (draft released)
- Where
- India
- Why
- To foster competition and modernize the TRP system.
Potential Concerns
Proposed Amendments
Cross-holding Restrictions
Potential Concerns
May lead to conflicts of interest.
Proposed Amendments
Increased competition and investment in new technologies.
- Ministry
- Ministry of Information and Broadcasting
- Focus
- Policy Guidelines for Television Rating Agencies-2014
- Aim
- Foster competition and update TRP system
- Key Changes
- Deletion of clauses restricting cross-holdings
- Current TRP provider
- BARC
- Feedback Deadline
- Within 30 days of the issuance of the draft
