Archive · 25 Jun 2025
Inside the Design of Nike's Air Jordan 40 Sneaker
Nike's Jordan Brand is creating the 40th version of the iconic Air Jordan shoes.
The designers work closely with Michael Jordan, considering his preferences and the current basketball scene.
Jordan is very involved in the process.
The new shoe aims to be both stylish and high-tech, using materials from Nike's running shoes.
They're trying to make a shoe that people will either love or hate, and that will resonate with both current players and Jordan's legacy.
The new Air Jordan 40 is set to release on July 2nd, and will cost $200.
Nike's Jordan Brand is working on the 40th Air Jordan sneaker, facing the challenge of its past success.
The design process involves conversations with Michael Jordan, considering his lifestyle and current basketball culture.
Jordan is deeply involved, providing input and reviewing samples, even at his golf club.
The new Air Jordan 40 aims to blend Jordan's competitive legacy with his high-end lifestyle.
The design of the Air Jordan 40 incorporates subtle references to previous models with cutting-edge technology.
- Who
- Nike's Jordan Brand designers and Michael Jordan.
- What
- The creation and design process of the Air Jordan 40 sneaker.
- When
- The design process began roughly 18 months before release.
- Where
- The design team works in Nike's Jordan Brand and Jordan's golf club, Grove XXIII.
- Why
- To create a new Air Jordan sneaker that blends Jordan's competitive legacy with his current lifestyle and the evolving culture of basketball.
Design Challenges
Jordan's Preferences
Innovating with Existing Legacy
Design Challenges
Balancing the legacy of the Air Jordan brand with the evolution of basketball culture and trends.
Jordan's Preferences
Finding new technological advancements that are up to par with Jordan's legacy.
- Product
- Air Jordan 40
- Release Date
- July 2nd
- Price
- $200
- Involved Person
- Michael Jordan
- Design Process
- 18-month product cycle