Archive · 29 Jul 2026
Meghalaya Pineapples Now on Swiggy Instamart in Bengaluru
Farmers in Meghalaya are now selling their premium pineapples in Bengaluru through Swiggy Instamart.
This helps them reach more customers and get better prices.
The pineapples are flown in to stay fresh.
The idea started after a big pineapple festival in Delhi where lots of pineapples were sold.
The state government is also working with other big companies to help farmers sell their produce in cities.
Meghalaya's premium pineapples are now available on Swiggy Instamart in Bengaluru.
The pineapples are sourced from Jirang Organic Farmer Producer Company and transported by air.
The initiative aims to improve market access for farmers and provide fresh produce to consumers.
The launch follows the 4th Meghalaya Pineapple Festival where 30 metric tonnes were sold.
The state government is partnering with major e-commerce platforms to expand marketing channels for agricultural produce.
- Who
- Farmers from Meghalaya and consumers in Bengaluru
- What
- Meghalaya's premium pineapples available on Swiggy Instamart
- When
- After the 4th Meghalaya Pineapple Festival
- Where
- Bengaluru
- Why
- To improve market access for farmers and provide fresh produce to consumers
Farmers' Perspective
Consumers' Perspective
Market Access
Farmers' Perspective
Farmers gain direct access to urban consumers, improving their market reach and income.
Consumers' Perspective
Consumers get fresh, premium pineapples delivered quickly.
Quality and Freshness
Farmers' Perspective
Farmers benefit from a faster supply chain ensuring better returns.
Consumers' Perspective
Consumers receive fresher produce due to air transportation.
- Source
- Jirang Organic Farmer Producer Company
- Transportation
- Air
- Platform
- Swiggy Instamart
- Location
- Bengaluru
- Festival Sales
- 30 metric tonnes
- Partnerships
- Flipkart, NCDEX e Markets Limited