Archive · 23 Dec 2025
Swiggy Instamart 2025 Report: High-Tech to Daily Essentials
In 2025, Swiggy Instamart released a report showing how people in India shopped for all sorts of things, from expensive gadgets to everyday items.
People bought iPhones and gold, with some spending lakhs on single orders.
Milk, paneer, and curry leaves were the most ordered daily essentials.
Late-night snacks like masala chips were very popular.
Health and personal care items, including protein bars and condoms, also saw a rise.
The report showed that while big cities were active, smaller cities like Rajkot saw a huge increase in orders.
It's interesting to see how people shop for both luxury and everyday needs quickly and easily.
Swiggy Instamart's 2025 report highlights a shift from emergency grocery service to a comprehensive retail ecosystem.
High-value electronics like the iPhone 17 were popular, with the fastest delivery in Pune taking just three minutes.
Gold orders saw a 400% growth during Dhanteras, with notable purchases including gold worth ₹15.16 lakh in Mumbai.
Daily essentials like milk, paneer, and curry leaves remained the core of the platform, with milk ordered more than four packets every second.
Late-night snacks like masala-flavoured chips were the top evening orders in nine out of the ten largest cities.
- Who
- Swiggy Instamart users across India
- What
- A report on shopping habits and notable purchases in 2025
- When
- In 2025
- Where
- Across India, with notable activity in Chennai, Kochi, Hyderabad, Noida, Bengaluru, Pune, Ahmedabad, Mumbai, Rajkot, Ludhiana, and Bhubaneswar
- Why
- To highlight the evolution of quick commerce and consumer shopping trends
Luxury Purchases
Daily Essentials
Shopping Preferences
Luxury Purchases
High-value electronics and precious metals were popular, with users spending lakhs on iPhones and gold.
Daily Essentials
Daily household needs like milk, paneer, and curry leaves remained the core of the platform.
- Fastest iPhone 17 Delivery
- 3 minutes in Pune
- Highest Single Order for iPhones
- ₹4.3 lakh in Hyderabad
- Gold Orders Growth on Dhanteras
- 400% increase
- Milk Orders per Second
- 4 packets
- Top Late-Night Snack
- Masala-flavoured chips
- Protein Items Sold
- 7 out of 10 were bars
- Condom Orders Peak
- 24% surge in September
- Roses Ordered per Minute on Valentine's Day
- 666
- Tier-II City Growth
- 10-fold increase in Rajkot
- Highest Single Order for Gold
- ₹15.16 lakh in Mumbai
- Highest Electronics Order
- ₹2.69 lakh in Noida
- Highest Silver Order
- ₹1.97 lakh in Bengaluru
- Highest Discounted Cart
- ₹1 lakh for ₹7,000 in Chennai
- Highest Condom Orders
- ₹1.06 lakh in Chennai
- Highest Tip to Delivery Partners
- ₹68,600 in Bengaluru
Sources
Chennai user orders ₹1.06 lakh worth of condoms from Instamart in 2025, Swiggy calls it ‘planning ahead’
Instamart orders 2025: From ₹10 buys to ₹4.3 lakh single-cart iPhone parcel — Inside India's shopping haul
'₹1.7 Lakh iPhone with ₹178 Lime Soda': 'How India Instamarted' report by Swiggy Instamart
Rs 1 Lakh for Condoms?! How Many Swiggy Instamart Orders Did A Chennai User Placed As Per2025 Year-Ender
Tier-2, tier-3 accounted for one-third of Instamart’s festive orders
Why Instamart is testing offline retail amid the quick commerce war
Chennai Man Spends Rs 1 Lakh On Condoms In A Year Via Swiggy Instamart
8 most expensive orders Indians placed on Instamart in 2025
Instamart 2025 report: ‘Top spender’ shells out Rs 22 lakh on 22 iPhone 17s, gold coins; Bengaluru orders maximum late night snacks
Guntur’s top user splurged ₹4.38 lakh in 2025 on 24K gold coins in 2025: How Guntur Instamarted 2025
Instamart report 2025: Chennai user placed 228 orders for condoms worth over Rs 1 lakh, overtaking Bengaluru
iPhone 17 Worth ₹4.3 Lakh, 1Kg Silver Brick & 228 Condom Order: What India Ordered On Instamart
India ordered 93 million biryanis in 2025; adrak chai and samosa log 2.9 million and 3.42 million orders
You won’t believe what Bengaluru man bought on Swiggy Instamart for around ₹2 lakh