Archive · 29 Sep 2026
Pine Labs Extends Woolworths Gift Card Partnership Five Years
Pine Labs and Woolworths Group have agreed to work together for another five years.
Pine Labs helps Woolworths run its gift card systems.
These systems work with both physical gift cards and digital ones.
Pine Labs’ Qwikcilver platform helps create, process, and manage gift card transactions.
The companies plan to connect the system more closely with Woolworths’ wider shopping technology.
The platform is designed so new features can be added over time.
Pine Labs will also help Woolworths modernize its gift card infrastructure.
The companies say this could support new ways for customers to use gift cards and stored-value products.
Pine Labs extended its technology partnership with Australia’s Woolworths Group for five years.
Pine Labs will continue powering Woolworths’ gift card ecosystem across physical and digital channels.
Its Qwikcilver platform supports gift card issuance, processing, transaction management, and omnichannel programs.
The agreement emphasizes stronger API integrations, scalability, and expanded digital capabilities.
Pine Labs CEO B Amrish Rau said the partnership will support new gift card experiences and stored-value use cases.
- Who
- Pine Labs and Australia’s Woolworths Group, with technology provided through Pine Labs’ Qwikcilver platform.
- What
- The companies extended their technology partnership for five years to continue operating Woolworths’ gift card ecosystem.
- When
- The extension was announced Tuesday; the exact date was not provided.
- Where
- The partnership concerns Woolworths Group in Australia and supports physical and digital commerce channels.
- Why
- To strengthen gift card infrastructure, improve technology integration and scalability, and enable new gift card and stored-value use cases.
- Partnership duration
- Five-year extension
- Customer
- Woolworths Group
- Technology provider
- Pine Labs
- Platform
- Qwikcilver
- Supported functions
- Gift card issuance, processing, and transaction management
- Channels
- Physical and digital
- Architecture
- API-led and modular