Pine Labs Extends Woolworths Gift Card Partnership Five Years

Pine Labs and Woolworths Group have agreed to work together for another five years.

Pine Labs helps Woolworths run its gift card systems.

These systems work with both physical gift cards and digital ones.

Pine Labs’ Qwikcilver platform helps create, process, and manage gift card transactions.

The companies plan to connect the system more closely with Woolworths’ wider shopping technology.

The platform is designed so new features can be added over time.

Pine Labs will also help Woolworths modernize its gift card infrastructure.

The companies say this could support new ways for customers to use gift cards and stored-value products.