Archive · 18 Jul 2026
Burberry's Europe Sales Hit by Iran War
Burberry, a famous British luxury brand, is facing challenges in Europe because of the conflict in the Middle East.
Fewer tourists are visiting places like Dubai and Europe, which is hurting their sales.
However, the company is doing well in the U.S. and China, with sales up by 12% in the Americas and 9% in China.
The CEO, Joshua Schulman, is focusing on these two markets to revive the brand.
He also suggested that the new Prime Minister should bring back tax-free shopping for tourists in London to boost spending.
Overall, Burberry's sales grew by 5% in the first quarter, which is good news for the company.
Conflict in the Middle East is reducing tourist spending in Europe, impacting Burberry's sales.
Burberry's sales in the Americas and China are growing, up 12% and 9% respectively.
The abolition of tax-free shopping in London has shifted tourist spending to Paris.
Burberry's first-quarter revenue rose to £455 million ($612.88 million).
CEO Joshua Schulman is focusing on the U.S. and China markets to drive sales growth.
- Who
- Burberry
- What
- Conflict in the Middle East is hurting tourist spending in Europe, while sales in the U.S. and China are growing.
- When
- April-June quarter
- Where
- Europe, Middle East, U.S., China
- Why
- Tourist spending in Europe is down due to conflict in the Middle East, while Burberry's focus on the U.S. and China markets is driving sales growth.
Tourism Impact
Market Growth
Tourism Decline
Tourism Impact
Conflict in the Middle East is reducing tourist spending in Europe, particularly in Dubai and among Asian shoppers.
Market Growth
Strong local spending in other regions and robust American tourist spending are mitigating some of the impact.
Market Strategy
Tourism Impact
The abolition of tax-free shopping in London has significantly reduced tourist spending, shifting it to Paris.
Market Growth
Burberry's focus on the U.S. and China markets is driving sales growth, with the Americas up 12% and China up 9%.
- Company
- Burberry
- Region Impacted
- Europe and Middle East
- Sales Decline
- 3%
- Sales Growth in Americas
- 12%
- Sales Growth in China
- 9%
- CEO
- Joshua Schulman
- CFO
- Kate Ferry
- First-Quarter Revenue
- £455 million ($612.88 million)