Archive · 22 Sep 2025
Cafe Owner's Anti-Matcha Campaign Goes Viral Online
A German cafe owner named Dritan Alsela, who is known for his coffee and barista school, has started a campaign against matcha.
He put up a sign that says, "Matcha drinkers not permitted," which is a humorous stance on matcha.
Many people online are amused and supportive of the owner's actions.
Some see matcha as an overrated trend, while others appreciate coffee culture.
A German cafe owner launched an "anti-matcha campaign" online.
The owner posted a sign reading "Matcha drinkers not permitted."
The sign went viral on social media, receiving over 900,000 likes.
Social media users reacted with amusement and support.
The owner is a well-known barista and owns three cafes.
- Who
- Dritan Alsela, Social media users
- What
- Cafe owner launched an anti-matcha campaign
- When
- Not specified
- Where
- Germany, Online
- Why
- To defend coffee culture
Matcha Supporters
Coffee Advocates
Preference
Matcha Supporters
Matcha is a popular drink and a lifestyle symbol.
Coffee Advocates
Coffee should be the focus of coffee establishments.
Trend Impact
Matcha Supporters
Matcha is a harmless trend.
Coffee Advocates
Matcha has become an overrated trend.
- Event
- Cafe owner bans matcha
- Location
- Germany
- Key Phrase
- "Respect the beans"
- Owner
- Dritan Alsela
- Campaign
- Anti-Matcha
- Social Media Reactions
- Amusement and support
