Archive · 19 Jan 2026
Micro-drama platforms prioritize privacy under DPDP Act
Micro-drama platforms in India are changing how they show ads to follow new privacy rules.
Instead of tracking people's data, they are using ads that fit with the stories and get permission from viewers.
This helps keep everyone's information safe.
The new rules also make sure that content is appropriate for different ages and has controls for parents.
Some platforms are even working with brands to include products naturally in their shows.
This makes the ads less annoying and more fun to watch.
The platforms are also spending more money to make sure they follow all the rules, which helps them build trust with both viewers and advertisers.
Micro-drama platforms in India are shifting to consent-driven, contextual advertising to comply with the DPDP Act, 2023.
Platforms are addressing challenges like age-gating, content classification, and parental controls through various measures.
The DPDP Act formalizes rules for collecting, using, storing, and processing digital personal data to protect privacy.
Brands are focusing on creating a brand-safe, consented environment and lifting recall with Bharat audiences.
Micro-drama platforms are facing unique challenges under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and are introducing compliance measures like PIN-based locks and content labels.
- Who
- Micro-drama platforms in India
- What
- Adapting to the Digital Personal Data Protection (DPDP) Act, 2023
- When
- The Act was notified in November 2023
- Where
- India
- Why
- To comply with privacy regulations and build trust with audiences and advertisers
- Act
- Digital Personal Data Protection (DPDP) Act, 2023
- Effective Date
- November 2023
- Data Protection Board
- Four-member board established
- Micro-drama Viewers
- 73.2 million in less than a year
- Rural Viewers
- 55% of total viewers
- AVoD Viewers
- 75% of micro-drama viewers
- Example Integration
- Pookie micro-drama powered by Maybelline New York