Instagram Limits Reach of Unlabeled AI-Generated Influencer Profiles

Instagram is changing how it labels profiles made with artificial intelligence.

Some accounts feature computer-generated people who may look real.

The old “AI creator” label could be confusing because it sounded like a human was using AI tools.

The new “AI-generated profile” tag is meant to make the situation clearer.

Instagram says posts without the label may be shown to fewer people.

Creators can ask Instagram to review a restriction if they think it was a mistake.

The change comes as repetitive, low-quality AI content spreads across social media.

Instagram is focusing on AI-generated people and personas rather than banning all AI content.