Archive · 16 Sep 2025
Sourav Ganguly Launches 'Souragya' Ethnic Wear Brand
Former cricketer Sourav Ganguly has teamed up with Myntra to create a new clothing brand called 'Souragya.'
This brand focuses on traditional Indian ethnic wear, inspired by Bengali crafts like Kantha embroidery and Jamdani weaves.
Ganguly says the brand is all about celebrating Indian craftsmanship while making it modern.
The clothing will be available on the Myntra app and website and aims to blend the old with the new in its designs.
People are happy to see Ganguly in this new fashion venture, which may expand beyond ethnic wear in the future.
Sourav Ganguly launched his new ethnic wear brand, 'Souragya', with Myntra.
Ganguly walked the ramp at the launch event.
The brand reflects Ganguly's love for Indian culture.
It blends Indian craftsmanship with contemporary design.
The brand will potentially expand into other fashion categories.
- Who
- Sourav Ganguly and Myntra
- What
- Launched the ethnic wear brand 'Souragya'
- When
- Not specified
- Where
- Online via Myntra, launch event with ramp walk
- Why
- To reflect Ganguly's love for Indian culture and craftsmanship.
Enthusiasts
Detractors
Brand Perception
Enthusiasts
Fans are excited about the brand.
Detractors
No direct opposing view stated in the article.
- Brand Name
- Souragya
- Partners
- Myntra and Sourav Ganguly
- Primary Focus
- Ethnic wear
- Launch Details
- Event with ramp walk
- Design Inspiration
- Bengal-inspired craftsmanship
