Archive · 5 Dec 2025
Samsung to Unveil 2026 DX Vision at CES First Look Event
Samsung, a big tech company from South Korea, is going to show off some of its new plans and products at a special event called CES 2026 First Look.
This event will happen on January 4, 2026, in Las Vegas.
It starts at 7 PM PST, which is 8:30 AM on January 5 in India.
Samsung will talk about new things they are working on, especially things that use artificial intelligence to make our lives easier and more fun.
The event will be led by TM Roh, the head of Samsung's DX Division, and other important leaders will also speak.
You can watch it live on Samsung's website, YouTube channel, and TV Plus service.
There will be more Samsung events and exhibitions at the Wynn Las Vegas through January 7.
Samsung will host The First Look event on January 4, 2026, at 7 PM PST in Las Vegas to unveil its 2026 DX Vision and AI-driven experiences.
The event will feature keynote speeches from TM Roh, CEO and Head of DX Division, along with SW Yong and Cheolgi Kim, heads of VD and DA Businesses respectively.
The event will be streamed live on Samsung Newsroom, Samsung's official YouTube channel, and Samsung TV Plus.
Additional Samsung events and exhibitions will take place at the Wynn Las Vegas through January 7, 2026.
This event is significant as it highlights Samsung's focus on AI technology and provides an early preview of the company's plans for the new year.
- Who
- Samsung Electronics
- What
- CES 2026 First Look event to unveil 2026 DX Vision and AI-driven experiences
- When
- January 4, 2026, at 7 PM PST (8:30 AM IST on January 5)
- Where
- Latour Ballroom, Wynn Las Vegas
- Why
- To showcase Samsung's vision for the DX Division and new AI-driven customer experiences for 2026
- Event Name
- CES 2026 First Look
- Date
- January 4, 2026
- Time
- 7 PM PST (8:30 AM IST on January 5)
- Location
- Latour Ballroom, Wynn Las Vegas
- Focus
- AI-driven customer experiences and DX Division vision
- Keynote Speaker
- TM Roh, CEO and Head of DX Division
- Additional Speakers
- SW Yong, President and Head of VD Business; Cheolgi Kim, Executive Vice President and Head of DA Business
- Live Stream
- Samsung Newsroom, Samsung's official YouTube channel, Samsung TV Plus
- Exhibition Duration
- January 4-7, 2026