Archive · 25 Jan 2026
ASUS Achieves 25% YoY Growth in South India
ASUS, a big tech company from Taiwan, has been doing really well in South India.
Over the last three years, from 2023 to 2025, they grew a lot, about 40% in total.
In 2025 alone, they grew by 25% compared to the previous year.
This is really good because the overall market was not doing as well.
Tamil Nadu was their best-performing state, followed by Kerala, Andhra Pradesh, and Karnataka.
They sell a lot of laptops and gaming computers, which helped them grow.
They also have lots of stores and special gaming experience centers that people like.
Even though the market was a bit tough, ASUS kept growing and becoming more popular.
ASUS recorded 25% year-on-year growth in South India in 2025 and 40% cumulative growth from 2023-2025.
Tamil Nadu contributed 35% of the South region's overall growth, followed by Kerala (25%), Andhra Pradesh (23%), and Karnataka (8%).
Consumer notebooks were the primary growth driver, contributing 57% of total volumes, followed by gaming PCs at 40%.
ASUS' strong retail network and the introduction of ROG Labs in Bengaluru supported performance during the festive season.
Despite a declining market TAM, ASUS grew faster than the industry and consistently gained share in South India.
- Who
- ASUS, a Taiwanese tech giant
- What
- Recorded 25% year-on-year growth in South India in 2025 and 40% cumulative growth from 2023-2025
- When
- Between 2023 and 2025
- Where
- South India, with Tamil Nadu, Kerala, Andhra Pradesh, and Karnataka as key states
- Why
- Due to strong brand pull, robust channel strength, and clear category leadership, along with a tailored go-to-market strategy
- Company
- ASUS
- Region
- South India
- Growth Period
- 2023-2025
- Cumulative Growth
- 40%
- 2025 YoY Growth
- 25%
- Top Performing State
- Tamil Nadu (35% of growth)
- Primary Growth Driver
- Consumer notebooks (57% of volumes)
- Secondary Growth Driver
- Gaming PCs (40% of volumes)