Archive · 8 Dec 2025
Paint Makers Expect Sales Growth Amid Competition
Big paint companies in India are hoping to sell more paint and make more money in the next few months.
They think this will happen because of good weather, lower taxes, and more people getting married.
However, they also say there are more companies selling paint now, which makes it harder to compete.
Some companies have already raised their prices a little bit.
The big companies like Asian Paints, Kansai Nerolac, and Berger are the most important in this market.
They think the next few months will be better for selling paint, but they have to be careful because there are more competitors.
Leading paint makers expect an uptick in sales and volume in the ongoing quarter.
Improvement in margins is anticipated due to benign material prices.
Higher competitive intensity is foreseen due to new entrants in the market.
Cumulative price increases of 1.5-2% have been reported by some makers.
Key players include Asian Paints, Kansai Nerolac, Berger, and AkzoNobel India.
- Who
- Leading paint makers such as Asian Paints, Kansai Nerolac, Berger, and AkzoNobel India
- What
- Expect an uptick in sales and volume in the ongoing quarter, with improved margins due to benign material prices
- When
- The ongoing quarter, with expectations for November and December to see improvement
- Where
- India
- Why
- Due to factors such as a good monsoon, GST relief, and a strong marriage season
- Expected Sales Growth
- Uptick in sales and volume in the ongoing quarter
- Margin Improvement
- Assisted by benign material prices
- Competitive Intensity
- Higher due to new entrants
- Price Increases
- 1.5-2% cumulative price increases
- Key Players
- Asian Paints, Kansai Nerolac, Berger, AkzoNobel India
- Market Share
- Major players control over three-fourths of the market
- New Entrants
- Pidilite with Haisha Paints, Grasim with Birla Opus, JSW Paints
- Growth Factors
- Good monsoon, GST relief, strong marriage season