Archive · 23 Jul 2026
Samsung Boosts Smartphone Sales with Financing Schemes
Samsung India is trying to sell more smartphones by offering financing plans like 30-month EMIs.
This makes phones cheaper for customers, especially those who are new to credit.
Samsung's market share has grown, but the overall smartphone market in India is shrinking.
They are also introducing new foldable phones with AI features.
Despite these efforts, high phone prices are still making it hard for people to buy new phones.
Samsung India is introducing financing schemes like 30-month EMI plans to make smartphones more affordable.
Samsung's market share in India has increased from 15.5% to 17.7%.
Flagship phones are expected to grow by 20% this year.
India's smartphone market saw a 10% decline in shipments in the April-June period.
Samsung unveiled its eighth generation of foldable phones, the Galaxy Z series, with AI features.
- Who
- Samsung India, Aditya Babbar (Vice President, MX Business, Samsung India)
- What
- Samsung is introducing financing schemes and new foldable phones to boost smartphone sales.
- When
- The financing schemes and new foldable phones are being introduced ahead of the festive season.
- Where
- India
- Why
- To make smartphones more affordable and boost sales in a declining market.
Samsung's Strategy
Market Challenges
Financing Schemes
Samsung's Strategy
Samsung is introducing financing schemes like 30-month EMI plans to make smartphones more affordable, especially for new-to-credit customers.
Market Challenges
Despite financing options, high device costs are still crimping consumer demand, leading to a 10% decline in smartphone shipments in India.
Market Share Growth
Samsung's Strategy
Samsung's market share in India has increased from 15.5% to 17.7%, with flagship phones expected to grow by 20% this year.
Market Challenges
The overall smartphone market in India is experiencing its sharpest decline since 2020, with a 10% drop in shipments in the April-June period.
- Market Share
- 17.7%
- Expected Flagship Growth
- 20%
- Market Decline
- 10%
- Financing Options
- 30-month EMI plans
- Retail Outlets
- 10,000