Archive · 14 Aug 2025
Brands Push ‘Made in India’ Narrative in Independence Day Campaigns
Many companies are releasing special campaigns to celebrate India's Independence Day and promote products made in India.
Audio brand boAt is featuring its 'Made-in-India' products and employees in its campaign.
Fashion platform Myntra is offering a zero-commission program for new women's ethnic wear brands to support them.
Other brands are also releasing products and tributes that highlight Indian culture and heritage.
Brands are launching Independence Day campaigns promoting 'Made in India' products.
boAt's 'Rock in India' campaign highlights its 'Made-in-India' story and Indian workforce.
Myntra introduced a zero-commission program for new women's ethnic wear brands.
MMTC-PAMP is launching a limited edition gold coin called 'Sone ke Chidiya'.
Several brands, including SBI General Insurance and ITC, are releasing musical tributes.
- Who
- boAt, Myntra, MMTC-PAMP, Tata Tea, SBI General Insurance, and ITC.
- What
- Brands are launching campaigns to celebrate India's Independence Day and promote 'Made in India' products.
- When
- For India's 79th Independence Day.
- Where
- Across various platforms and in India.
- Why
- To celebrate India's Independence and promote 'Made in India' products.
- boAt Campaign
- 'Rock in India'
- Myntra Program
- Zero-commission for new ethnic wear brands
- MMTC-PAMP Product
- 'Sone ke Chidiya' gold coin
- Tata Tea Collection
- 'Desh Ka Garv'
- ITC Tribute
- 'Desh Ek Raag 2'
Sources
Myntra waives commission for new women’s ethnic wear brands ahead of festive season
Myntra launches zero-commission program for women’s ethnic wear brands ahead of festival season
ITC-SRA pays musical tribute to Bharat through ‘Desh Ek Raag 2’