Archive · 23 Jul 2025

Google AI Overviews Reduce Clicks, Affecting Search and Publishers

Google AI Overviews Reduce Clicks, Affecting Search and Publishers

Imagine you search on Google and instead of a list of websites, you get a summary made by a computer.

This summary answers your question right away.

A study showed that when people see these AI summaries, they click on other websites less often.

They might just read the summary and leave.

This could be bad news for websites that get visitors from Google.

Since Google is the biggest search engine, this change could affect how websites get traffic and make money.

Sources