Archive · 16 Sep 2026
Salesforce Launches Koa CRM Reasoning Model With NVIDIA
Salesforce has created a new artificial-intelligence model called Koa.
Koa is meant to help businesses with customer-relationship tasks.
It can work through several steps, such as finding leads, updating sales opportunities and routing service cases.
Salesforce says Koa learned from made-up business examples rather than customer information.
These examples cover 14 industries, including healthcare, finance and travel.
Salesforce says the model will run on its own infrastructure so customer data stays in its trust zone.
Koa is already helping Salesforce employees through a Slack agent and is being tested by several customers.
Salesforce says Koa makes fewer CRM action mistakes than leading models while working at a similar or better level.
Salesforce introduced Koa, its first CRM reasoning model for Agentforce, at its Dreamforce conference.
Koa is designed to manage multi-step workflows, including updating opportunities, routing cases and scheduling follow-ups.
Salesforce says Koa was developed by post-training NVIDIA Nemotron 3 Super on synthetic workflows covering 14 industries.
The company says no customer information was used for training and that inference will occur inside Salesforce’s trust zone.
Koa is already used internally and is being piloted by organizations including 1-800Accountant, Baxter Credit Union, Formula 1 and Xero.
- Who
- Salesforce, working with NVIDIA, developed Koa for business users and Agentforce customers.
- What
- Salesforce launched Koa, its first CRM reasoning model for handling complex, multi-step enterprise workflows.
- When
- The announcement was made at Salesforce’s Dreamforce conference; the articles do not specify a date.
- Where
- Koa’s inference will run on Salesforce infrastructure within its trust zone.
- Why
- Salesforce aims to provide a specialized CRM model that can automate workflows while giving businesses greater control over data and AI use.
- Model
- Koa is Salesforce’s first CRM reasoning model.
- Platform
- Koa is designed for Agentforce, Salesforce’s AI-agent development platform.
- Development
- Salesforce says Koa was created by post-training NVIDIA Nemotron 3 Super.
- Training data
- The model used synthetic Salesforce enterprise workflows, and Salesforce says customer information was not used.
- Industry coverage
- Training scenarios span 14 industries, including financial services, healthcare, manufacturing and travel.
- Performance claim
- Salesforce says Koa performs as well as or better than top models on its CRM benchmark while making three times fewer CRM-action mistakes.
- Early use
- Koa is used internally through a Slack agent and is being piloted by multiple organizations.