Tracking Apps and the Rise of the Anxiety Economy

Some tech companies are making money by preying on people's worries.

Apps like Life360 track family members, promising peace of mind.

However, these apps can actually cause more stress by making you constantly check up on others.

Marketing often targets parents' anxieties about their children's safety, leading to the purchase of products meant to ease these fears.

The problem is that by exploiting anxiety, these companies are creating a cycle where worries are turned into profit, and normal levels of worry are amplified.