Archive · 7 Sep 2026
Filmydice Apologizes Over Controversial The Paradise Merchandise Promotion
Filmydice is the official merchandise partner for the film The Paradise.
It shared promotional material for the film’s merchandise without first asking the film team.
People online criticized the merchandise, especially because one item was priced at Rs.
25,000.
Filmydice apologized and accepted responsibility for the mistake.
The company said The Paradise team did not know about or take part in the promotion.
The promotional material has been removed.
Filmydice said it will take steps to stop this from happening again.
The Paradise is currently planned for release on September 24, 2026, in several languages.
Filmydice apologized for sharing promotional merchandise content without prior approval from The Paradise team.
The merchandise sparked online backlash, particularly over its reported Rs. 25,000 price tag.
Filmydice said The Paradise team had no prior knowledge or involvement in the promotion.
The company removed the content and promised measures to prevent similar issues.
The Paradise stars Nani, Kayadu Lohar, Mohan Babu and others, and is scheduled for release on September 24, 2026.
- Who
- Filmydice, the official merchandise partner for The Paradise, and the film’s production team.
- What
- Filmydice apologized for promoting The Paradise merchandise without prior approval after the merchandise drew online backlash.
- When
- The film is currently scheduled to release on September 24, 2026.
- Where
- The promotional content was shared online and addressed by Filmydice on social media.
- Why
- Filmydice said it shared the promotional content without approval from The Paradise team.
- Film
- The Paradise
- Merchandise partner
- Filmydice
- Reported price
- Rs. 25,000
- Production backing
- SLV Cinemas
- Scheduled release
- September 24, 2026
- Music composer
- Anirudh Ravichander
- Release languages
- Multiple languages worldwide