Archive · 24 Aug 2025
LeBron James' China Return: Nike's Forever King Tour in 2025
LeBron James is going back to China with Nike!
It's a big deal because it's been 20 years since his first trip.
He's doing it for the 'Forever King Tour' in 2025 to celebrate his amazing basketball career and connect with his fans in China.
He'll be visiting Shanghai and Chengdu.
He wants to teach young basketball players how to get better.
There will be training, games, and chances to get cool new sneakers.
LeBron wants to help inspire the next generation of basketball stars and share his love for the game with everyone.
LeBron James will visit China for Nike's Forever King Tour in September 2025.
The tour celebrates James' 20 years of impact on basketball globally.
The tour includes training sessions and showcase games for youth athletes.
Exclusive product launches, including the LeBron 23 sneaker, are planned.
The tour aims to strengthen the connection between the NBA and China.
- Who
- LeBron James and Nike
- What
- LeBron James will visit China for Nike's Forever King Tour.
- When
- September 2025
- Where
- Shanghai and Chengdu, China
- Why
- To celebrate James' impact on basketball and connect with Chinese fans and young athletes.
- Event Name
- Nike's Forever King Tour
- Athlete
- LeBron James
- Location
- Shanghai and Chengdu, China
- Purpose
- Celebrate James' 20 years of impact
- Involvement
- Youth athletes through Nike RISE program
- Key Activities
- Training, games, sneaker launches