Archive · 6 Aug 2026
KBC Season 18 Attracts 25+ Sponsors Ahead of Launch
Kaun Banega Crorepati, often called KBC, is a very famous TV quiz show in India where people answer questions to win money.
A famous actor named Amitabh Bachchan is the host.
A brand-new season is starting on August 10, and it will be on TV every weekday evening at 9 o'clock.
Before the show even starts, lots of companies want to be a part of it.
More than 25 companies have agreed to advertise on the show.
Some companies are new, like Google Gemini, which is a smart computer helper that people can use to practice for the quiz.
Many other companies, like Maruti Suzuki and Aditya Birla Group, are coming back because they trust the show.
The show is watched by families all over India, so companies like being seen on it.
Every company says they love the show because it teaches people to think and learn.
The new season's special theme is all about thinking carefully before acting.
Kaun Banega Crorepati Season 18 has secured over 25 sponsors ahead of its August 10 premiere, airing Monday to Friday at 9 pm on Sony Entertainment Television and Sony LIV.
Google Gemini is making its debut as a Co-Presenting Sponsor, joining returning partners Maruti Suzuki and Aditya Birla Group.
Co-Powered by Sponsors include UPI (NPCI), UltraTech Cement, Stable Money, PhonePe and Gowardhan Ghee.
Special Partners include Polycab, Dr. Fixit, Bharat Petroleum, Colgate, Laxmipati Sarees and AU Small Finance Bank, while the Reserve Bank of India continues its long-standing association.
Sony Pictures Networks India says brands are drawn to KBC for its family audience, credibility, nationwide reach and the brand-safe appeal of host Amitabh Bachchan.
This season's theme is 'Sochna Padega,' reflecting a focus on thoughtful action and informed thinking.
- Who
- Kaun Banega Crorepati Season 18, hosted by Amitabh Bachchan and produced by Sony Pictures Networks India, with more than 25 sponsors including Google Gemini, Maruti Suzuki and Aditya Birla Group.
- What
- KBC Season 18 attracted over 25 sponsors ahead of its launch, including new Co-Presenting Sponsor Google Gemini and returning partners.
- When
- Premieres on August 10, airing Monday to Friday at 9 pm; ahead of launch, sponsors were announced.
- Where
- Sony Entertainment Television and Sony LIV, reaching audiences across India.
- Why
- Brands say the show offers family co-viewing appeal, credibility, nationwide reach and trusted association with Amitabh Bachchan.
- Show
- Kaun Banega Crorepati Season 18
- Host
- Amitabh Bachchan
- Premiere date
- August 10
- Airtime
- Monday to Friday at 9 pm
- Broadcast platforms
- Sony Entertainment Television and Sony LIV
- Sponsors on board
- 25+
- New Co-Presenting Sponsor
- Google Gemini
- Season theme
- 'Sochna Padega'