Archive · 16 Aug 2025
Kerala Aims for Safe Tourism, Courts Wedding, MICE Markets
Kerala is working to make the state a safer and more appealing place for women tourists.
They are creating a new policy with help from UN Women, after conducting safety checks by asking women to explore different places.
Kerala is also trying to attract people who want to get married or have business events there, by showing off its beautiful scenery.
The state is focusing on intimate weddings and responsible green tourism to stand out.
Kerala is implementing a new policy to become a 'women-friendly' destination.
A safety audit of 72 locations in the state was conducted using women volunteers.
The initiative involves collaboration with UN Women and partnerships with hotels.
Kerala is marketing itself to attract a share of the wedding and MICE markets.
Kerala is showcasing its natural beauty as a setting for weddings, including interfaith ceremonies.
- Who
- Kerala Tourism, UN Women, hoteliers, and event companies
- What
- Kerala is implementing a new policy to be a women-friendly destination and attract tourism.
- When
- The news was published on August 16, 2025
- Where
- Kerala, India
- Why
- To attract more tourism, especially from the wedding and MICE markets.
MICE Industry Concerns
Wedding Industry Focus
Hotel Availability
MICE Industry Concerns
MICE business is suffering due to hotels being booked for weddings.
Wedding Industry Focus
Kerala is showcasing its beaches, verdant green hills and backwaters as the ideal setting to exchange sacred vows
- Policy Focus
- Women-friendly tourism
- Partners
- UN Women
- Market focus
- Wedding and MICE
- Wedding Industry (India)
- $130 billion
- MICE market share (India)
- 1.8%