Archive · 10 Nov 2025
TikTok Creator Michael Willis Heard, Known for 'Yes King' Meme, Dies
A popular TikTok creator named Michael Willis Heard, who often shared positive and self-love messages, has sadly passed away.
His daughter shared the news on Facebook, but she didn't say why he died.
Michael was known for his catchphrases like 'Yes King' and 'Love yourself,' which became famous online.
Many people saw him as a mentor because of his uplifting videos.
Fans and followers are sharing their sadness and remembering him by posting his videos and sending condolences.
Michael Willis Heard, the TikTok creator famous for the 'Yes King' meme, has died.
His daughter, Mykel Crumbie, confirmed his passing on Facebook on November 9, 2025.
Heard, using the handle @loveandlighttv, was known for motivational content on self-love and empowerment.
His signature phrases, 'Yes King' and 'Love yourself,' became viral affirmations.
Fans and fellow creators are paying tribute to him on social media, though the cause of death has not been disclosed.
- Who
- Michael Willis Heard, a TikTok creator known for motivational videos and the 'Yes King' meme.
- What
- Passed away unexpectedly.
- When
- News of his death was shared on November 9, 2025.
- Where
- He was from Elyria, Ohio; news shared via Facebook.
- Why
- The cause of death has not been revealed.
Speculations on Cause of Death
Official Statement
Cause of Death
Speculations on Cause of Death
Speculations suggest Michael may have had health complications.
Official Statement
Michael Willis Heard's daughter confirmed his passing but did not disclose the cause of death.
- Name
- Michael Willis Heard
- TikTok Handle
- @loveandlighttv
- Known For
- Motivational videos, 'Yes King' and 'Love yourself' catchphrases
- Location
- Elyria, Ohio
- Date of Announcement
- November 9, 2025
