Archive · 17 Nov 2025
Sonam Kapoor Promotes Manipuri Weaving, Spotlights EAST Label
Famous actress Sonam Kapoor wore a beautiful, handmade cloth from a special place called Manipur.
This cloth is made by women using a special loom that they wear on their back.
Many women learn this skill from their families.
The cloth is part of a tradition that is in danger of disappearing.
Sonam Kapoor wants to help keep this tradition alive by wearing and talking about it.
Sonam Kapoor wore a handwoven Manipuri textile from the EAST label by Easternlight Zimik.
The ensemble celebrates traditional Manipuri weaving, primarily carried out by women using a back-strapped loin loom.
Weaving demands strength, rhythm, and concentration, with many artisans learning from family members.
EAST aims to preserve and promote Manipuri weaving, facing threats from cheaper machine-made fabrics.
Sonam Kapoor's choice highlights the importance of supporting indigenous crafts and artisans.
- Who
- Sonam Kapoor, EAST label by Easternlight Zimik
- What
- Promoted traditional Manipuri weaving and the EAST label
- When
- Not specified in the article
- Where
- Manipur, India
- Why
- To preserve and promote Manipuri weaving and support local artisans
- Artisan Skill
- Traditional Manipuri weaving passed down through families, primarily by women
- Loom Type
- Back-strapped loin loom
- Weaving Process Demands
- Strength, rhythm, and exceptional concentration
- Associated Label
- EAST by Easternlight Zimik
- Advocate
- Sonam Kapoor
