Archive · 5 Oct 2026
OpenAI Plans Visual Ads During ChatGPT Image Creation
OpenAI says people using ChatGPT to create images will soon see visual advertisements.
These ads may show products, ways to use them, or experiences they can make possible.
OpenAI says the pictures could help people discover brands.
They may also help shoppers understand what makes a product or service different.
The company says this could help people decide what to buy.
OpenAI also says advertisers will be able to tell stories using pictures.
The announcement does not give a launch date or further details about how the ads will appear.
OpenAI says ChatGPT users will soon see visual ads while creating images.
The company describes the format as images showing product inspiration, product use, or experiences enabled by products and services.
OpenAI says the ads are intended to help people discover brands and understand what makes an offering distinctive.
The company says users may use the ads to help decide what to buy.
OpenAI says the format gives advertisers new opportunities to tell stories through images.
- Who
- OpenAI, ChatGPT users, and advertisers.
- What
- OpenAI announced a visual advertising format that will appear while users create images in ChatGPT.
- When
- OpenAI said the ads are coming soon; no specific date was provided.
- Where
- In ChatGPT, while users are creating images.
- Why
- OpenAI says the format can help people discover brands, understand products and services, and make purchase decisions, while giving advertisers a way to tell stories through images.
- Company
- OpenAI
- Product
- ChatGPT
- Ad format
- Visual advertisements
- Context
- While users are creating images
- Potential ad content
- Product inspiration, product usage, or experiences products and services make possible
- Stated purpose for users
- Discover brands, understand offerings, and decide what to buy
- Stated benefit for advertisers
- New opportunities to tell stories through images