YouTube Leads UK Online Viewing

In 2025, people in the UK spent a lot of time online, about 4.5 hours each day.

YouTube was the most popular service, with people watching it for 51 minutes daily.

Almost everyone who uses the internet in the UK, 94%, uses YouTube.

Facebook and Messenger are also very popular, used by 93% of adults.

WhatsApp is used by 90% of adults.

Google and Meta, the companies that own these services, get most of the money spent on ads in the UK.

This shows that more people are watching videos and using social media instead of traditional TV.