Archive · 24 Jul 2025
Kotak Mahindra Bank Rolls Out 'Solitaire' Program for Affluent Customers
Kotak Mahindra Bank created a special program called 'Solitaire' for its wealthiest customers.
This program is by invitation only and offers perks like big credit lines and special services.
To join, you need to have a certain amount of money invested or held with the bank.
If you're invited, you could get up to ₹8 crore in pre-approved loans and a credit card with no fees.
The bank hopes this will help them attract more rich clients and grow their business in this specific market.
Kotak Mahindra Bank launched the 'Solitaire' program for affluent customers.
The program offers pre-approved credit lines up to ₹8 crore for home and personal loans.
Eligibility requires a relationship value of ₹75 lakh for salaried individuals and ₹1 crore for self-employed.
The 'Solitaire' credit card includes no annual fees and unlimited lounge access.
The bank aims to grow its 4% market share in the affluent segment.
- Who
- Kotak Mahindra Bank and its affluent customers.
- What
- Kotak Mahindra Bank launched the 'Solitaire' program.
- When
- The soft launch was two and a half months prior to the report.
- Where
- N/A
- Why
- To provide top-tier privileges and grow its market share in the affluent segment.
- Program Name
- Solitaire
- Eligibility (Salaried)
- ₹75 lakh relationship value
- Eligibility (Self-Employed)
- ₹1 crore relationship value
- Credit Line
- Up to ₹8 crore
- Market Share (Affluent)
- 4%
- Credit Card Features
- No annual fees, unlimited lounge access, zero forex markup