Archive · 23 Dec 2025
Seagram's 100 Pipers Promotes Sustainability at Ben Böhmer Concert
Seagram's 100 Pipers Travel Gear hosted a concert by Ben Böhmer in Gurgaon, India, focusing on sustainability.
The event featured a zero-waste experience, including a large installation made from recycled plastic and partnerships for waste management and food redistribution.
The audience used rice husk glasses instead of plastic cups, avoiding 32,000 disposable cups.
This event shows how brands can use cultural experiences to promote sustainability and align with consumer values.
Seagram's 100 Pipers Travel Gear hosted a zero-waste concert by Ben Böhmer in Gurgaon.
The event featured a 18-foot tall installation made from 450 kg of upcycled plastic by artist Manveer Singh.
Partnerships with Skrap and Robin Hood Army managed waste and redistributed food surplus.
Audience used rice husk glasses, avoiding 32,000 disposable plastic cups.
The concert demonstrated how brands can integrate sustainability into cultural experiences.
- Who
- Seagram's 100 Pipers Travel Gear, Ben Böhmer, Manveer Singh (Plasticvalla), Skrap, Robin Hood Army
- What
- A zero-waste concert with sustainability initiatives
- When
- Date not specified
- Where
- Gurgaon, India
- Why
- To promote sustainability and align with consumer values
- Event
- Ben Böhmer concert in Gurgaon
- Artist
- Ben Böhmer
- Sustainability Artist
- Manveer Singh (Plasticvalla)
- Waste Management Partner
- Skrap
- Food Redistribution Partner
- Robin Hood Army
- Tree for Change Materials
- 450 kg upcycled plastic, 18 feet tall
- Disposable Cups Avoided
- 32,000