Archive · 13 Dec 2025
BSH Expands India Operations with Localized Appliances
BSH, a German company that makes home appliances, is doing more business in India.
They are making bigger washing machines (12 kg) and refrigerators (500 litres) just for Indian people.
They are also making more stores in India to sell their products.
Right now, they have 115 stores, but they want to have 500 by 2030.
They are also making their products in India to make them cheaper and better for Indian people.
They think that more Indian people will want to buy these kinds of appliances in the future.
BSH Home Appliances is expanding in India with localized products like 12 kg washing machines and 500-litre refrigerators.
The company aims to increase localization to 90% by 2030, currently at 65-70%.
BSH plans to add 100 premium brand stores every year, targeting 500 stores by 2030.
The company is focusing on category creation for built-in kitchen appliances due to the growing modular kitchen industry in India.
BSH currently leads the dishwasher market in India with a 53% market share and sees a 40% growth in dishwasher sales pan India.
- Who
- BSH Home Appliances, the India arm of German appliance giant BSH Hausgeräte GmbH
- What
- Expanding operations with localized products and retail stores
- When
- Ongoing with plans for 2030
- Where
- India, with a focus on tier-1 and tier-2 cities
- Why
- To tap into the growing demand for premium and larger-capacity appliances in India
- Company
- BSH Home Appliances (India arm of BSH Hausgeräte GmbH)
- Current Localisation Level
- 65-70%
- Localisation Target by 2030
- 90%
- New Products
- 12 kg washing machines, 500-litre refrigerators, cooking appliances
- Current Stores in India
- 115 (90 Bosch, 25 Siemens)
- Target Stores by 2030
- 500
- Dishwasher Market Share
- 53%
- Dishwasher Market Growth
- 40% pan India
