Archive · 11 Jun 2025
Loewe's Tomato Clutch: Viral Meme Becomes Luxury Bag
Loewe has created a tomato-shaped handbag!
It's made of soft lambskin and has a gold stem, looking like a fancy, fun accessory.
The idea came from an online joke comparing a tomato to Loewe's style.
Designed by Jonathan Anderson for the Paula's Ibiza 2025 collection, the bag is both trendy and unusual.
It's essentially a wearable meme and a buy-worthy designer piece.
The bag mirrors the tomato's shape and texture, with the stem serving as a handle and clasp.
Loewe's tomato clutch is crafted from nappa lambskin.
The bag features a gold-detailed stem.
It was part of the Paula's Ibiza 2025 collection.
Jonathan Anderson, Loewe's creative director, designed the bag.
The bag was inspired by an internet meme comparing a tomato to Loewe's style.
- Who
- Loewe, designed by Jonathan Anderson.
- What
- A tomato-shaped clutch bag.
- When
- Part of Paula's Ibiza 2025 collection.
- Where
- N/A
- Why
- To transform an internet meme into a fashion accessory.
- Type
- Clutch bag
- Material
- Nappa lambskin
- Features
- Gold-detailed stem
- Collection
- Paula's Ibiza 2025
- Designer
- Jonathan Anderson