Gen Z Drives Shift to Social Video and Creator Partnerships

A lot of people who make ads are learning that the youngest people, called Gen Z, like short videos that feel like a friend made them.

They don’t like big, loud ads that just shout at them.

Instead, they want to see real people, memes, and music in their feeds.

Because of this, brands are putting more money into Instagram videos and working with creators who have lots of followers.

Even though TV and print are still useful, the best brands mix old‑school trust with new‑school social vibes to reach Gen Z.