Archive · 10 Sep 2026
NDTV App Featured During Apple’s iPhone 18 Launch Event
Apple held an event to show its newest iPhones.
During the presentation, Apple used the NDTV app to demonstrate its updated Siri AI assistant.
Apple says Siri AI can give richer answers and handle several steps in a conversation.
It can also perform actions across more than 300,000 apps.
Apple introduced two upgraded regular iPhones called the iPhone 18 Pro and iPhone 18 Pro Max.
It also introduced the iPhone Duo, which folds open to provide a larger screen.
The foldable phone starts at Rs 2,99,900 in India.
Customers can pre-order the phones on September 12, and sales begin on September 18.
The NDTV app was the only news app featured during Apple’s annual launch presentation.
Apple demonstrated its rebuilt Siri AI assistant using the NDTV app during the 1-hour-and-17-minute event.
Apple launched the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone, the iPhone Duo.
The iPhone Duo starts at Rs 2,99,900 in India, while the iPhone 18 Pro starts at Rs 1,64,900.
Pre-orders begin September 12 and sales start September 18, with leasing available to spread payments.
- Who
- Apple and the NDTV app were central to the presentation.
- What
- Apple featured the NDTV app while demonstrating Siri AI and launched three new iPhone models, including its first foldable iPhone.
- When
- The launch took place during Apple’s annual event; pre-orders start September 12 and sales begin September 18.
- Where
- The event was presented by Apple, with prices and availability detailed for India and the United States.
- Why
- Apple used the NDTV app to demonstrate Siri AI’s ability to provide answers, manage conversations and act across apps.
- Featured app
- NDTV was the only news app featured during the presentation.
- Apple event length
- The presentation lasted 1 hour and 17 minutes.
- Foldable model
- The iPhone Duo is Apple’s first foldable iPhone.
- iPhone Duo India price
- The base 256GB model costs Rs 2,99,900.
- iPhone 18 Pro India price
- The 256GB iPhone 18 Pro costs Rs 1,64,900.
- Pre-orders
- Pre-orders begin September 12.
- Sales date
- Sales begin September 18.
- Siri AI capabilities
- Apple says the assistant can provide richer answers, support multi-step conversations and perform actions across more than 300,000 apps.