Archive · 23 Aug 2025
Rapido Fined Over Misleading "Auto in 5 Minutes" Ads
Imagine a company called Rapido said you'd get an auto-rickshaw in 5 minutes or get Rs 50.
Many people complained because it wasn't true!
The government said Rapido was being misleading and fined them.
The small print hid important details, and the Rs 50 was actually just points for future rides, not real money.
Rapido has been fined and must give money back to those who didn't get what was promised.
Now, Rapido has to stop these misleading ads, so consumers should be careful about promises that sound too good to be true.
CCPA fined Rapido Rs 10 lakh for misleading advertisements and unfair trade practices.
Rapido promised "Auto in 5 min or get Rs 50" in its ads.
Consumers who did not get auto within 5 minutes should receive Rs 50.
The CCPA found the disclaimers were in unreadable fonts, and the Rs 50 was in Rapido coins.
Rapido has been directed to stop running the misleading advertisements.
- Who
- The Central Consumer Protection Authority (CCPA) and Rapido.
- What
- CCPA fined Rapido for misleading advertisements.
- When
- Between April 2023 and July 2025, consumer complaints were made.
- Where
- India
- Why
- The advertisements were found to be false and misleading.
Rapido's Advertising Tactics
Consumer Protection Standards
Liability
Rapido's Advertising Tactics
Rapido promised consumers an auto in 5 minutes or get Rs 50.
Consumer Protection Standards
Terms and conditions stated the guarantee was offered by drivers.
- Fine Amount
- Rs 10 lakh
- Advertised Promise
- "Auto in 5 min or get Rs 50"
- Complaints (April 2023 - May 2024)
- 575
- Complaints (June 2024 - July 2025)
- 1,224
- Service Area
- Over 120 cities
- Advertisements Duration
- Approximately 548 days
